Last updated: October 14, 2025

HoHeit operates this store and website, including all related information, content, features, tools, products, and services, in order to provide you, the customer, with a curated shopping experience (the “Services”). HoHeit is powered by Shopify, which enables us to provide the Services to you.

This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction through the Services, or otherwise communicate with us.

If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy will govern with respect to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By accessing or using any of the Services, you acknowledge that you have read and understood this Privacy Policy.

Personal Information We Collect or Process

When we use the term “personal information,” we mean information that identifies or can reasonably be linked to you or another person. Personal information does not include information that is collected anonymously or has been de-identified so that it cannot reasonably be linked to you.

Depending on how you interact with the Services, where you live, and as permitted or required by applicable law, we may collect or process the following categories of personal information, including inferences drawn from such information:

• Contact details, including your name, billing address, shipping address, phone number, and email address

• Financial information, including payment card details, transaction details, form of payment, payment confirmation, and other payment-related information

• Account information, including your username, password, security questions, preferences, and settings

• Transaction information, including the items you view, add to your cart, wishlist, purchase, return, exchange, or cancel, as well as your past transactions

• Communications with us, including information you provide when contacting customer support

• Device information, including information about your device, browser, network connection, IP address, and other identifiers

• Usage information, including how and when you access, interact with, or navigate the Services

Personal Information Sources

We may collect personal information from the following sources:

• Directly from you, including when you create an account, place an order, contact us, or otherwise provide information to us

• Automatically through the Services, including through cookies and similar technologies when you visit or use our website

• From our service providers, including when they collect or process personal information on our behalf

• From our partners or other third parties

How We Use Your Personal Information

Depending on how you interact with us or use the Services, we may use your personal information for the following purposes:

Provide, Tailor, and Improve the Services

We use your personal information to provide the Services, including to process payments, fulfill orders, remember your preferences, manage your account, arrange shipping, facilitate returns or exchanges, and create a more personalized shopping experience.

Marketing and Advertising

We may use your personal information to send you marketing and promotional communications by email or other permitted channels, and to show you advertisements for products or services on our website or on other websites, including based on your previous interactions with the Services.

Security and Fraud Prevention

We use your personal information to authenticate your account, provide a secure shopping experience, detect and investigate fraud or other suspicious activity, and protect the Services, our business, and our customers.

Communicating with You

We use your personal information to provide customer support, respond to inquiries, and maintain our business relationship with you.

Legal Reasons

We may use your personal information to comply with legal obligations, respond to lawful requests, enforce our policies and Terms of Service, and protect our rights and the rights of others.

How We Disclose Personal Information

In certain circumstances, we may disclose your personal information to third parties for legitimate purposes, including:

• With Shopify, vendors, and service providers who perform services on our behalf, such as payment processing, analytics, customer support, cloud storage, fulfillment, and shipping

• With business and marketing partners to provide advertising and marketing services, including personalized advertising where permitted by law

• When you direct us or consent to disclosure, such as when products are shipped to you or when you use social media integrations

• With our affiliates or within our corporate group, where applicable

• In connection with legal or business matters, including mergers, asset sales, bankruptcy, compliance with legal obligations, enforcement of our policies, or protection of our rights and users

Depending on where you live, you may have the right to direct us not to share your personal information for certain targeted advertising purposes.

Relationship with Shopify

The Services are hosted by Shopify, which collects and processes personal information about your access to and use of the Services in order to provide and improve the Services.

Information you submit through the Services may be transmitted to and shared with Shopify, as well as with third parties that may be located in countries other than where you reside.

We may also use certain Shopify features that incorporate data obtained from your interactions with our store, Shopify, and other merchants. In such cases, Shopify may be responsible for certain processing activities and for responding to certain rights requests related to that processing.

To learn more about how Shopify uses your personal information, please review Shopify’s consumer privacy materials and privacy portal.

Third-Party Websites and Links

The Services may contain links to websites or platforms operated by third parties. If you follow these links, you should review their privacy policies and terms.

We are not responsible for the privacy, security, accuracy, completeness, or reliability of third-party websites or platforms.

Children’s Data

The Services are not intended for children, and we do not knowingly collect personal information from children under the age of majority in their jurisdiction.

If you are a parent or guardian and believe that a child has provided us with personal information, please contact us so that we can delete it.

As of the effective date of this Privacy Policy, we do not have actual knowledge that we “sell” or “share” personal information of individuals under 16 years of age, as those terms may be defined under applicable law.

Security and Retention of Your Information

Please note that no security measure is perfect or impenetrable, and we cannot guarantee absolute security.

We recommend that you do not use unsecured channels to send sensitive or confidential information.

We retain personal information for as long as necessary to provide the Services, maintain your account, comply with legal obligations, resolve disputes, and enforce our agreements and policies.

Your Rights and Choices

Depending on where you live, you may have some or all of the following rights with respect to your personal information:

• Right to Access / Know
  You may have the right to request access to the personal information we hold about you.

• Right to Delete
  You may have the right to request deletion of your personal information.

• Right to Correct
  You may have the right to request correction of inaccurate personal information.

• Right to Portability
  You may have the right to receive a copy of your personal information and request that it be transferred to another party, subject to applicable conditions.

• Right to Opt Out of Sale / Sharing / Targeted Advertising
  Depending on where you reside, you may have the right to opt out of certain uses of your personal information for targeted advertising purposes.

• Managing Communication Preferences
  You may opt out of promotional emails at any time by using the unsubscribe link in those emails. Even if you opt out, we may still send non-promotional emails relating to your orders or account.

If you reside in the UK or the European Economic Area, you may also have the following rights, subject to applicable law:

• Objection to Processing / Restriction of Processing
  You may have the right to object to or restrict certain processing activities.

• Withdrawal of Consent
  Where we rely on your consent, you may withdraw it at any time. Withdrawal will not affect the lawfulness of processing carried out before the withdrawal.

To exercise your rights, please contact us using the details below.

We may need to verify your identity before processing your request. Where permitted by law, you may also authorize an agent to make a request on your behalf.

We will not discriminate against you for exercising your privacy rights.

Complaints

If you have concerns about how we process your personal information, please contact us.

Depending on where you live, you may also have the right to lodge a complaint with your local data protection authority.

International Transfers

Your personal information may be transferred to, stored in, and processed in countries outside the country in which you live.

Where required by applicable law, and where personal information is transferred outside the European Economic Area or the United Kingdom, we rely on recognized transfer mechanisms such as the European Commission’s Standard Contractual Clauses or equivalent safeguards.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes in our practices or for legal, operational, or regulatory reasons.

When we do, we will post the updated Privacy Policy on this page and revise the “Last updated” date where appropriate.

Contact

If you have any questions about this Privacy Policy, our privacy practices, or if you would like to exercise any of your rights, please contact us at:

hoheit.jpn@gmail.com

For the purposes of applicable data protection laws, HoHeit is the controller of your personal information.